Art direction • Content design
Primo Water E-Commerce Refresh
Creating visuals for new and existing products to reflect a recent rebrand.
Primo Water was in the midst of rolling out a rebrand and for this project we created new photo and video content to for each of a batch of 10 SKUs sold by Primo. The photos and videos were used on Primo and various online retailer sites and for social media.
I handled shoot planning and was creative lead on set working with an external production team for a three-day shoot. Post-production was completed in-house and I lent a hand with video and photo editing.
Storyboards, mood boards, talent selection, prop selection and sourcing, wardrobe, set styling, art card design, art direction on set, stills and footage selects, post-production editing and motion.
Role: Art Director, Designer
Where: Sales Factory
CD: Vickie Canada
Copy: Jenna Layman
Production: Boldrush!, Sales Factory
Director: Zak Ciotti
Photographer: Nicholas Sailer
Post: Kevin Padilla, Griffin Williams