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Naomi María

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Fine Art

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Art direction • Content design

Primo Water E-Commerce Refresh

Creating visuals for new and existing products to reflect a recent rebrand.

Primo Water was in the midst of rolling out a rebrand and for this project we created new photo and video content to for each of a batch of 10 SKUs sold by Primo. The photos and videos were used on Primo and various online retailer sites and for social media.

I handled shoot planning and was creative lead on set working with an external production team for a three-day shoot. Post-production was completed in-house and I lent a hand with video and photo editing.

Storyboards, mood boards, talent selection, prop selection and sourcing, wardrobe, set styling, art card design, art direction on set, stills and footage selects, post-production editing and motion.

Role: Art Director, Designer 
Where: Sales Factory
CD: Vickie Canada
Copy: Jenna Layman
Production: Boldrush!, Sales Factory
Director:  Zak Ciotti
Photographer: Nicholas Sailer
Post: Kevin Padilla, Griffin Williams

If you like Instagram

I have been working on a painful 5 color print for I have been working on a painful 5 color print for the last month or so, but most of what I’ve been up to is little work area improvements to make better use of space. I didn’t have a place for the dowels I use as furniture and last week at work I spotted a tube mailer in the recycling bin so I took it home, hacked it up, painted it, drilled some holes, and threw a lot of zip ties on it to make a thing hahah.
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#diy #artiststudio #printmakersofinstagram #artistsoninstagram #organization #vsco
Color palette for a lil’ somethin’. . #graphic Color palette for a lil’ somethin’.
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#graphicdesign #colorpalette #calm
I don’t think I’ve really talked about my Writ I don’t think I’ve really talked about my Write-A-Sign press before. This was my first press purchase and I had absolutely no idea what I was doing hahah. I got this off eBay and from the photos I didn’t realize the type that came with it wasn’t type high. It turned out to be rubber letters with magnet backing, but fortunately that height is close to most soft polymer linoblock thicknesses, so while it was disappointing at first it still was a good purchase. 
All the pink linocut glyphs I cut during covid lockdown were for this press. 
The Write-A-Sign was manufactured by the Morgan Sign Machine Company (same as Line-O-Scribe) and clearly was not not sold for as many years given how few I’ve seen online and I have yet to come across an old catalog with this in it. Anyway, figured I’d post about it in case anyone else finds one and wonders if it’s worth buying. 
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#printmaking #letterpress #artistsoninstagram #printmakersofinstagram #writeasign #lineoscribe #linocut #artsupplies #artiststudio
gm with some double story Gs. . #lettering #illust gm with some double story Gs.
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#lettering #illustratorsoninstagram #doodle
Small little organization project on my quest to r Small little organization project on my quest to reclaim my dining table from printmaking hahah. These cups are for hanging on the sides of metal rolling carts, but I figured they’d work on my wire racks too. :)
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#printmaking #artistsoninstagram #printmakersofinstagram #artiststudio #diy #organization #artsupplies
Saw a post by @sangha_press about finding some typ Saw a post by @sangha_press about finding some type high children’s counting blocks and felt like having a go at them myself. Not bad for $9! But they wiggle around if you put them all in a block like I did here since they taper slightly towards the top. I couldn’t tighten the quoins much or else the pressure would pop them straight out the top and since they were so loosely in place, the tack of the ink was enough to lift the cubes out if I wasn’t careful with the brayer. If I shoved folded bits of card stock in between every cube it would have helped, but that seemed like too much work for just a test. I suspect these would be a real pain in the butt to work with on a platen press, but I have no personal experience using them so there may be a trick to making these work there. Anyway, looking forward to using these blocks more intentional ways in the future!
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#printmaking #letterpress #artistsoninstagram #printmakersofinstagram #impresion #experiment
I made a checklist as an inside joke about work-li I made a checklist as an inside joke about work-life balance. And then I made more of them.
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#selfcare #graphicdesign #notes #artistsoninstagram #mindfulness
Miscellaneous marker doodles in the #VSCO folder o Miscellaneous marker doodles in the #VSCO folder on my phone.
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#drawing #lettering #illustratorsoninstagram
Equipment upgrade: flat files 🥲 I think if you Equipment upgrade: flat files 🥲 I think if you follow me, you’ve realized I’m not trying to be IG famous, but documenting a slow return to printmaking. Printmaking is for everyone and does not need to be this complicated. (A styrofoam plate, a ballpoint pen, a foam craft roller, and some tempera paint is the easiest and cheapest place to start.) But I think I’m doing this for all the people with BFAs who were given a degree but no direction on how to get to a setup similar to art school without getting an MFA and staying in academia or moving to a city big enough to join a communal membership studio. It’s doable! Just slow. It’s not cheap either, but if you’re patient, you’ll find a deal here or there. I found these flat files on Craigslist at a price I could afford and within a reasonable driving distance after looking for two years hahah. But I have them now! And it’ll make accessing paper and prints so much easier than the stack of boxes and portfolios I was using.
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#printmakersofinstagram #artiststudio #reallife #printmaking
Feels right that my Wall Street Journal debut woul Feels right that my Wall Street Journal debut would be for a culture piece about film aesthetics and road trips. A #tbt to two weeks ago to when I did do a #Barbenheimer and the article about seeing Oppenheimer on IMAX that I was I interviewed for. More pics/story about the adventure in my personal account @naomari.
Made a sewn book for the first time in years last Made a sewn book for the first time in years last week for a friend. Not so sure how I feel about rainbow thread, but it went with the speckled paper I decided to glue as cover liner on a whim. Also Yes Paste lasts forever??? I think that container is 10 years old hahah. /// Details: grey kraft cardstock lined with speckled paper, filled 40 natural colored 25% cotton pages, 5” x 8.5”.
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#bookarts #handmade #sketchbook #notebook #papercraft #bookbinding #gift #create #artistsoninstagram #printmakersofinstagram #process #diy #tbt #throwbackthursday
Here’s the finished little print and its corresp Here’s the finished little print and its corresponding envelope made of two pieces of mulberry sewn together. The text is a bit of the lyrics from Bedroom Eyes.
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#letterpress #bookarts #handmade #printmaking #printmakersofinstagram #printmaking #artistsoninstagram #typography #design #impresion #instaart #cute #romanticquotes #romantic

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This middle footer is extra wide for a logo I guess, but maybe I'll do something else.

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It's annoying that threads doesn't have an icon on places so I'm just going to have to make my own SVGs for the social footer.

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