Art direction • Content design

Primo Water E-Commerce Refresh

Creating visuals for new and existing products to reflect a recent rebrand.

Primo Water was in the midst of rolling out a rebrand and for this project we created new photo and video content to for each of a batch of 10 SKUs sold by Primo. The photos and videos were used on Primo and various online retailer sites and for social media.

I handled shoot planning and was creative lead on set working with an external production team for a three-day shoot. Post-production was completed in-house and I lent a hand with video and photo editing.

Storyboards, mood boards, talent selection, prop selection and sourcing, wardrobe, set styling, art card design, art direction on set, stills and footage selects, post-production editing and motion.

Role: Art Director, Designer 
Where: Sales Factory
CD: Vickie Canada
Copy: Jenna Layman
Production: Boldrush!, Sales Factory
Director:  Zak Ciotti
Photographer: Nicholas Sailer
Post: Kevin Padilla, Griffin Williams