The only brand creative you’ll meet with five printing presses in her living room.
A printmaker and self-taught designer that got into art direction because I’m not shy about asking questions, trying what I’ve never done before, or doing the work. I took the scenic route, putting my hands on more than 50 brands across a spectrum of industries where I picked up production, client, and leadership skills not usually found all in one creative. I’ve worn many hats and needed to be inventive with little to no budget more often than not, so I always have a solution or twelve.
Working on brands never gets boring. Adapting to each box one comes with is a game. Twisting things into my aesthetic preferences is boring. What’s fun is shoving authenticity in where it fits. There’s always a way to slip meaning into projects whether it’s a truth for the product, a detail to resonate with the consumer, or an Easter egg to reinforce the brand.
Maybe it’s because I played lots of team sports or maybe it’s because I’m a people person, but I love when brains get put together. Copy is never an afterthought, because writers are the best creative copilots. I’m also a lil’ weird and like learning all the qual and quant non-creatives have to share.
But the presses…
Oh yeah, about those—some people got into sourdough during COVID lockdowns and I decided to make use of my BFA.
I got back into letterpress, one eBay auction and online classifieds ad at a time. Figuring out how to set up a low VOC studio in my apartment is an adventure. You can check out what I’m up to here.
I like talking shop, looking at junior creatives’ portfolios, and discussing new opportunities. Send me an email, schedule a call on Hangouts, or reach out on social.
Hablo español, parle français e leio um pouco de português e anche italiana.