Primo® Water Media Asset Refresh
Art direction • Content design
Creating visuals for new and existing products to reflect a recent rebrand.
Primo Water was in the midst of rolling out a rebrand. On this project we created new photo and video content for a dozen SKUs and lifestyle. The photos and videos were used on Primo’s and various retailer’s websites, new product launches, evergreen and campaign content, and social media.
I handled shoot planning and was creative lead on set working with an external production team for a three-day shoot in Raleigh, NC. Post-production was completed in house and I lent a hand with video and photo editing.
Role
Art Director, Designer
Storyboards, mood boards, talent selection, prop selection and sourcing, wardrobe, set styling, art card design, art direction on set, stills and footage selects, post-production editing and motion.
Credits
Where
Sales Factory
Team
CD • Vickie Canada
Copy • Jenna Layman
Production • Boldrush!, Sales Factory
Director • Zak Ciotti
Photographer • Nicholas Sailer
Post • Kevin Padilla, Griffin Williams
