Sabor Latin Street Grill FAB Campaign

Art direction • Brand Campaign

Educating eaters about Latin American street food.

Sabor Latin Street Grill is a pan-Latin American fast casual restaurant chain in the Carolinas serving street food recipes from six countries. Initial consumer research showed that people were familiar with Mexican food and didn’t know what Latin or street food were, but interested in trying it.

Our team came in to develop and implement a new brand campaign, new website, take over social media and digital advertising, and support the openings of restaurants in new cities. I functioned as creative lead developing multiple concepts and pitching the final concept to client. I used the campaign, website, and social content as an opportunity to expand the existing visual identity of the brand. I executed the majority of design and photography, including the entire new website, but I had a lot of help.