GE Re-New Product Launch
Product Launch • Multi-channel design
New product in English et français.
We supported GE Sealants with the launch of a new product, GE Re-New in both the United States and Canada. This involved video and photo shoots, launch digital ad campaign, US and Canadian websites, social media content, e-commerce content, and print and POP support for brick-and-mortar retailers.
I served primarily as a support role, assisting with campaign pitch assets, executing digital and web design from established direction from my ACD, creating digital and print assets for retailers, a social teaser, and creating new icons to support the product in line with the rest of the brand’s existing iconography. However for our studio shoot, I performed direction for product and lifestyle photography in her absence and selected photos for post-production editing.
Role
Designer
Studio photography direction, POP design, print design, social content design, website design, email design, animation and video editing.
Credits
Where
Sales Factory
Team
ACD, Art • Sara Strassell
ACD, Copy • Keat Powell
Copy • Jenna Layman
Photographer • Daniel Ray
Social teaser
Sometimes copy lets me pick words all by myself.
Canadian landing pages
Point of purchase
E-commerce content
Photography
