GE Sealed with Confidence & Care
Brand campaign concept • Design
GE Sealants needed a refresh as much of the recent brand work leading up to this was product- and pro-focused. Our team threw out a lot good ideas to humanize the product to appeal to DIYers and increase interest in the product category early on in the brainstorming process. I paired up with my favorite creative other half on this one to refine and pitch internally.
Role
Art Director & Designer
Credits
Where
Sales Factory
Team
ACD, Art • Sara Strassell
ACD, Copy • Keat Powell
Copy • Jenna Layman
