GE Sealed with Confidence & Care

Brand campaign concept • Design

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GE Sealants needed a refresh as much of the recent brand work leading up to this was product- and pro-focused. This campaign concept focused on humanizing the product for DIYers and increase overall interest in the product category.

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Role

Art Director & Designer 

Making adlobs, a bespoke ampersand, and typesetting my creative other half’s words

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Credits

Where

Sales Factory

Team

ACD, Art • Sara Strassell
ACD, Copy • Keat Powell
Copy • Jenna Layman

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