Postural Performance Institute needed a total overhaul for their rebrand as they changed their business’s name from Sense of Balance. The project consisted of a new logo, business cards, stationery, employee apparel, some print advertisements, and a visual update for their WordPress site.
A clinical aesthetic was desired to reflect the business’s shift from private personal training to physical rehabilitation for post-operative patients and bringing patients pre-operative fitness. The new logo makes a reference to the old logo which utilized Da Vinci’s Vitruvian Man.
The practice began using the MindBody app during, allowing each therapist or trainer to schedule their own appointments whenever, wherever; as a result, I decided the business cards to have one face for the business and the other face served carried contact information for each employee that also served as the appointment card.
Additionally, I created a secondary logo for apparel during the transitioning from the old logo and practice name to the new one. It was a refresh of the original logo and utilized the new color palette and fonts. This wasn’t my favorite part of the project but the client deemed it necessary.