GE Power of Supreme Campaign
Product Launch • Multi-channel design
Supporting the GE Silicone Supreme launch in The Home Depot.
I was visual creative lead on concepting and designed landing pages for the GE Sealants website, storyboarded Google Display and Youtube ads, and created assets for social media, responsive display ads, product listings, and POP.
The campaign was later expanded to promote the products with other retailers.
Role
Art Director & Designer
Studio photography direction, POP design, print design, social content design, website design, email design, storyboarding, animation and video editing.
Credits
Where
Sales Factory
Team
ACD, Art • Sara Strassell
ACD, Copy • Keat Powell
Copy • Jenna Layman
Design • Gray Keith
Landing page
Paid social
YouTube ad
Point of purchase
E-commerce content
